I think the PR you linked explains it: it's a way to freeze NFTs for a certain time immediately after they're minted.
set_freeze
: This handler sets the freeze conditions on a Candy Machine. It can only be called prior to any NFTs minting out.
This needs to be on the candy machine program because it's set immediately on mint and needs to be done before any NFTs have been minted.
Some NFT collections distribute 'tickets' on mint that can be exchanged for the actual NFT later. Those 'tickets' come with a 100% royalty to avoid them being traded. The idea seems to be to stop any trading happening before the collection is fully minted. It looks like this might be an alternative to that and achieve a similar outcome.